Trōv

Trov, founded in 2012 by Scott Walchek, was an insurtech company that pioneered several digital insurance innovations. The company initially launched as a digital repository for valuable belongings, evolving into an on-demand insurance provider for individual items like phones and cameras. Trov's platform allowed users to turn insurance coverage on and off through a mobile app, offering micro-duration policies. In 2019, Trov pivoted to a B2B model, providing embedded insurance technology to businesses. The company developed APIs and white-label software enabling brands to deploy digital insurance products across various lines including home, renters, auto, pet, and small business insurance. Trov's technology facilitated real-time risk assessment and context-sensing insurance, allowing for dynamic coverage adjustments. In February 2022, Trov's technology assets were acquired by The Travelers Companies, with most of Trov's team joining Travelers' Personal Insurance segment. The acquisition aimed to enhance Travelers' digital capabilities and customer experience.