German-based Contentful is a content management platform that enables organizations to create, manage, and distribute digital content across multiple channels. Its flagship product, Contentful Studio, is a visual interface that enables users to build and manage web experiences through an intuitive drag-and-drop canvas environment. The system offers immediate component rendering and includes three main component categories: basic out-of-the-box elements, structural layout components, and custom design system components imported via the Experiences SDK, along with the ability to save and reuse component combinations as patterns. The platform features advanced capabilities including responsive design through a breakpoint switcher, content integration with manual entry and content binding options, and localization support for multilingual content management.
As of October 2024, the platform had over 100 integrations and plug-ins, including cloud service providers such as AWS, Google Cloud, and Microsoft Azure; marketing tools such as HubSpot, Mailchimp, and Google Analytics; and development and productivity platforms like GitHub, GitLab, and Azure DevOps, among others.
In August 2024, Contentful acquired Nine Tailed, a content personalization and experimentation company, to enhance its product personalization capabilities for marketing and design.
Key customers and partnerships
As of October 2024, nearly 30% of Fortune 500 companies use Contentful's platform including Spotify, Urban Outfitters, Jack in the Box, Chanel, Mailchimp, Atlassian, Mozilla, and Leroy Merlin.
In 2023, the company established partnerships with SAP, BigCommerce for e-commerce solutions, and WPP for delivering composable content solutions.
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