Imprint

Imprint offers a white-label API infrastructure platform for merchants to develop payment and loyalty cards (physical and digital) and solutions. The platform aims to facilitate greater reward offerings from brands to their customers by eliminating middle-men from payment and loyalty reward processing.

End customers should connect their bank accounts to the branded cards (or “buttons”) to make payments and receive the rewards accordingly. Therefore, the cards function is similar to debit cards, with no credit checks or interest charges. In addition to the payment cards, the infrastructure also allows merchants to offer branded payment buttons (checkouts) on their apps and websites, which Imprint claims reduces payment processing costs by up to 90% (vs 50% for payment cards).

Notably, Imprint’s infrastructure is powered by Visa’s card network, and Stripe’s issuing infrastructure. The company claims that users can design and launch branded cards in less than a week through Imprint’s infrastructure. Moreover, end customers can reportedly earn 1-5% of their spending in loyalty rewards, as merchants can pass on a portion of their payment cost savings.

Funding and financials

In November 2023, Imprint raised USD 75 million in Series B funding led by Ribbit. The company earmarked the funds to strengthen its financial position and accelerate the platform's growth by expanding existing programs and launching new programs in the co-branded credit card market.