Crocs

Overview
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Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear headquartered in Broomfield, Colorado. Founded in 2002, the company went public in 2006 and has since become known for its distinctive foam clogs. Crocs combines comfort and style with value, selling its products in over 85 countries through wholesale and direct-to-consumer channels. The company's flagship product, the Classic Clog, was conceptualized during a sailing trip and has gained widespread recognition in the footwear market.

Crocs offers a diverse range of footwear products and accessories:

  • Classic Clogs: The iconic foam clogs that launched the brand

  • Sandals: Including flip-flops, slides, and two-strap styles

  • Casual Shoes: Sneakers, loafers, and other everyday footwear options

  • Work Shoes: Comfortable options for those on their feet all day

  • Jibbitz: Charms for personalizing Crocs shoes

  • HEYDUDE: A casual footwear brand acquired by Crocs in 2022

In 2023, Crocs achieved record annual revenues of approximately USD 3.95 billion, representing over 11% growth compared to the previous year. The Crocs brand surpassed USD 3 billion in revenue, growing over 13%. The company has seen strong performance in North America and is focusing on expanding its international presence, particularly in China. Crocs is also emphasizing sustainability, launching products made with recycled materials and aiming to become a Net Zero brand by 2030. The company expects revenue growth of 3-5% in 2024, with 4-6% growth for the Crocs brand and flat to slightly up performance for the HEYDUDE brand.

HQ Location:
500 Eldorado Blvd Broomfield CO USA
Founded year:
2002
Employees:
5,001-10,000
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