HighLevel is a marketing cloud platform designed to improve marketing and sales for businesses. Its technology allows users to consolidate multiple marketing tools into a single platform, streamlining processes and increasing efficiency. Its features include lead capture through landing pages, surveys, and forms; automated messaging across multiple channels such as voicemail, SMS, and email; and full-featured course management for creating membership areas. In addition, HighLevel facilitates workflow and pipeline management and customer payment collection as well as providing analytics and reporting for performance tracking. The platform offers white-labeling options for users to customize their branding and create additional revenue streams. It also offers a community of digital marketers that provides training, resources, and networking opportunities to address common challenges and drive innovation through community-driven development.
Key customers and partnerships
As of May 2024, the platform had served more than 60,000 customers.
Funding and financials
In April 2024, the company raised a minority growth investment from General Atlantic for further development of the platform. It also reported significant growth, scaling more than 5x during the period of 2021–2023, while maintaining profitability. Previously, the company raised USD 60 million in a funding round led by PeakEquity Partners in November 2021.
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