Skipify

Skipify is a fintech company based in San Francisco, California, that specializes in streamlining the online checkout process. The company's core product is the Connected Wallet, a digital wallet embedded by merchants to simplify the checkout experience for shoppers. Skipify's technology recognizes cardholders automatically on merchant websites, autofilling payment details, displaying available cards, and providing instant access to rewards and financing options. This approach aims to reduce cart abandonment and increase conversion rates for merchants.

The company's platform integrates with various financial institutions and payment providers, including Synchrony, American Express, and Visa. In March 2024, Skipify partnered with Synchrony to add Synchrony Mastercard to its Connected Wallet product. This integration allows Synchrony cardholders to access their payment details, rewards, and financing options seamlessly across Skipify-enabled merchant sites. Similarly, in August 2023, Skipify collaborated with American Express to enable Amex customers to link their cards with participating merchants, eliminating the need for manual entry of payment and billing details.

Skipify's technology leverages advanced network tokenization to enhance security and reduce fraud risk, allowing merchants to offer frictionless checkout without compromising on safety. The company's solution is designed to work across various channels, including websites, mobile apps, and marketing platforms such as email. In 2020, Skipify partnered with Google to enable shopping features within Gmail, allowing users to view products in real-time and complete purchases without leaving their email.