Plume is a virtual healthcare provider specializing in transgender and gender-affirming care. Founded in 2019, the company offers telehealth services to make gender-affirming healthcare more accessible. Plume's core offering is gender-affirming hormone therapy (GAHT), which includes prescriptions for estrogen or testosterone.
The company provides 24/7 access to care, including consultations, lab testing, support groups, and medical letters for surgery and legal gender marker changes. The company aims to address barriers to care faced by transgender individuals, noting that nearly a third of trans people avoid healthcare due to fears of discrimination.
As of August 2024, Plume served patients in 48 states and operated on a membership model, charging USD 32 per month for users with insurance and USD 99 per month for users paying out of pocket.
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