eMindful

eMindful is a company that provides digital emotional health solutions through evidence-based, applied mindfulness programs. The company’s product, eM Life, offers live and on-demand mindfulness sessions that are taught by expert instructors. The sessions are designed to help users improve their mental well-being, reduce stress, enhance sleep, and cope with chronic conditions. eMindful claims that its programs are scientifically proven to have positive outcomes for individuals and organizations. The company claimed in October 2023 that its platform can reduce participants’ stress by 61%, increase engagement of participants by 81%, and can yield a return on investment of 3.6x. 

eMindful was acquired by wellness provider Wondr Health in July 2021 for an undisclosed sum. As part of the acquisition, eMindful would continue to operate under its own brand, joining Wondr Health’s portfolio of brands. Additionally, the company retained its management team and operated out of dual headquarters in Texas and Florida.

The company operates on both a D2C basis and a B2B2C basis, offering its services directly to users as well as to enterprise clients for their employees’ use. As of September 2024, eMindful offered two subscription plans: eM Life Sprout, which was priced at either USD 9.99 a month or USD 99.99 a year, and eM Life Grow, which was priced at USD 399.99.

Key customers and partnerships

eMindful partnered with fellow mindfulness provider Concern in May 2021 to help Concern address the mental health crisis at the time. Through the partnership, eMindful’s offerings were incorporated to Concern’s platform to improve users’ overall mental wellbeing. 

Further to this, in July 2021, eMindful signed a partnership with business psychology firm, MINES & Associates, to address the historic rise in mental health issues. Through the partnership, MINES & Associates embedded eMindful’s offerings into its own platform to make eMindful’s services available to its MINES customers. 

eMindful also partnered with digital health company Sloera Health in December 2021 to help Solera expand its mental health network. Through the partnership, eMindful joined Solera’s mental and behavioral health network to be a recommended mental wellness solution for patients using Solera’s platform.