RoboBurger has developed an artificial intelligence (AI)-powered robotic burger vending machine. The unit is a 12-square-foot kiosk and comes with a refrigerator, automated griddle, toaster, and a cleaning system. The robotic burger vending machine grills the hamburger patty, toasts the bun, dispenses condiments, assembles the burger, and delivers it to customers. Customers can place their orders via an embedded touch screen, upon which the robot will start preparing the burgers. The machine promises delivery within six minutes and can cook two burgers simultaneously. The burgers are priced at around USD 7.
The company’s operational model involves centralized operations centers in a region, and RoboBurger units that can be reached within an hour from the central hub. The operations team is responsible for restocking each RoboBurger unit.
Key customers and partnerships
RoboBurger deployed its latest prototype at Newport Centre Mall in Jersey City, New Jersey in April 2022, with plans to deploy 100 units by the end of 2022 and expand further to install thousands of units starting 2023. As of April 2022, the company was reportedly looking for retail partners in Greater Philadelphia to expand its geographical reach.
Funding and financials
In October 2022, RoboBurger raised USD 10 million in a seed two funding round. The funding round was in partnership with Promethean Investments LLP, a private equity firm headquartered in London. In April 2024 , RoboBurger secured USD 1.5 million in funding from investors Kevin O'Leary and Michael Rubin on the TV show "Shark Tank." The investment was for a 5% stake, setting the company's valuation at USD 30 million. The funding will primarily be directed toward augmenting the company's production capability and speed to enable a broader dispersion of its burger vending machines.
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