Amplify offers both term (five - 30 years) and permanent life insurance products that are customizable based on a user’s individual circumstances and offered digitally. Amplify launched its platform in January 2020 and has partnered with several larger life insurance carriers such as Allianz to issue policies.
Since launching its platform in 2020, the company claimed to have grown at a rate of 400% year-over-year as of January 2022.
Key customers and partnerships
It partnered with Munich Re Ventures (MRV) to use the latter’s risk assessment and decisioning platform–Alitheia–to automate its underwriting process.
Funding and financials
In January 2022, Amplify raised USD 12 million in a Series A funding round co-led by Greycroft and Crosslink Capital. The company aimed to utilize the fresh capital to launch its mobile app that enables customers to manage their investment portfolios and insurance policies. It also completed a USD 10 million in follow-on funding to the Series A round in October 2022 led by MRV, with the funds geared towards building a digital end-to-end platform focusing on automating administrative work.
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