California-based Shimmer has developed an evidence-based ADHD solution where it provides users with 15-minute coaching sessions, via a mobile app, that are paired with systems to ensure accountability. The platform also gives users ‘take-home tasks’ to further treatment beyond coaching sessions, and has chat availability with coaches for communicating outside of sessions. The platform also provides educational content and in-platform rewards for treatment adherence. Shimmer’s platform employs “Acceptance and Commitment Coaching” methods.
The company operates via a D2C model where users are charged a monthly subscription of USD 99 or USD 349 depending on the plan selected.
Funding and financials
In October 2022, the company launched from stealth after raising USD 1.3 million in a seed funding round with participation from several venture capital firms and individual investors. The funds raised were set aside by the company to expand its current coaching capacity. Additionally, the funds were earmarked to develop its platform by building out an educational content hub and adding gamified elements and automation.
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