Final Level

Founded by Go4It investment group, Felipe Neto Youtuber, and former Brazilian communications firm Rede Globo executive Joao Pedro Paes Leme, Final Level is a Brazilian gaming entertainment company. Final Level’s YouTube channel receives over 500 million monthly views. The company is sponsored by Coca-Cola, Oi, Ame Digital, iFood, Netflix and Subway.

 In August 2020, Final Level launched Gamelanders, an esports organization fielding Valorant rosters in Brazil. The company introduced a women’s lineup for Valorant (Gamelanders Purple) in 2020 and plans to expand its capabilities across the US. 

In February 2021, the company raised BRL 8.5 million (approximately USD 1.6 million) in funding, led by Atmos Capital, OutField Capital, 1st11, and Kaducaio Holding among others. The fresh funding will be allocated toward enhancing its relationship with the gaming community in Brazil and upgrading its content creation capabilities.

In late February 2021, Final Level announced that it had entered a strategic partnership with 1st11. A subsidiary of Planet Ventures, 1st11 is a creator network engaged in delivering interactive entertainment experiences. According to the agreement, 1st11 will acquire an initial equity stake of 5% in Final Level and have the option to extend this to a total of 10% on or before September 2021.

The two brands will collaborate on a media and marketing campaign from 2021 to 2023.  1st11 will support Final Level in creating interactive content using its proprietary technology and network of creators and influencers. This will allow Final Level to execute its plan to expand its presence in European markets such as  Spain and Portugal.

In March 2021, the company announced its  international expansion in collaboration with 1st Eleven. Final Level will be selling its gaming lifestyle-based content to overseas producers along with the local branding rights, initially entering Spain through producer Xanela Producciones. The financial terms of the deal were not disclosed. The global expansion will also see new rosters for its esports organization, Gamelanders.