Valoreo

Valoreo is a next-generation ecommerce holding company based in Mexico City that acquires, operates, and scales leading ecommerce brands across Latin America. Founded in late 2020 by Martin and Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling, the company leverages technology-driven integration processes and best-in-class fulfillment capabilities tailored to the unique dynamics of the Latin American market.

As of February 2022, Valoreo had completed acquisitions of over 25 local brands spanning various categories such as Beauty & Personal Care, Baby, Fitness, and Household. These brands are sold on major ecommerce platforms like Mercado Libre and Amazon. By consolidating operations, Valoreo aims to create value for the acquired brands through optimizing technology, supply chain, marketing, and other capabilities.

Valoreo has experienced rapid growth, driven by the burgeoning ecommerce sector in Latin America, which is expected to grow at an annual rate of 30% through 2025. As of December 2022, Valoreo was acquired by the global ecommerce aggregator Razor Group, positioning Razor as a prominent player in the Latin American market. Prior to the acquisition, Valoreo had raised USD 80 million in its seed and Series A rounds from investors like L Catterton, Kaszek, Upper90, Presight Capital, and others.