Wisdom Natural Brands

Overview
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Alternative Ingredients?
Product stageSegments
Go-to-Market
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Sugar substitutes
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Wisdom Natural Brands offers sugar substitutes such as SweetLeaf Stevia and Monk Fruit Sweeteners under the SweetLeaf brand. SweetLeaf is reportedly the first stevia manufacturer to receive FDA approval in the US.

The company’s products include Stevia Sweet Drops, Monk Fruit Sweetener Drops, Stevia Sweeteners, Yerba Maté Teas, Stevia Water Drops, Granular Monk Fruit Sweeteners, and Stevia Syrup. SweetLeaf stevia sweeteners made with organic stevia extract and natural flavors are claimed to be 30x sweeter than processed sugar and contain more than 100 vital nutrients. As of October 2023, the company’s sugar substitutes ranged from USD 4.99 (per pack of 50 servings) to USD 17.99 (per pack of 576 servings).

As of October 2023, SweetLeaf products were available at Kroger Family of Companies, Publix, Walmart, Sprouts, Whole Foods, Natural Grocers by Vitamin Cottage, Amazon, and through the company's website.

Key customers and partnerships

In February 2023, Wisdom Natural Brands joined the American Diabetes Association to help people with diabetes and their families by creating sugar-free products.

HQ location:
1203 W. San Pedro St. Gilbert AZ USA
Founded year:
1982
Employees:
11-50
IPO status:
Private
Total funding:
-
Last Funding:
-
Last valuation:
-
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