Underdog Fantasy, founded in 2020 and based in Brooklyn, New York, has quickly established itself as a leading daily fantasy sports (DFS) platform in the US. The company's mission is to create games that enhance the enjoyment of American sports fans, and it has achieved this by offering innovative fantasy sports contests and a user-friendly experience.
Underdog Fantasy's core offerings revolve around three main categories: daily fantasy contests, best ball tournaments, and pick'em style contests. The platform's bread and butter is its best ball competitions, which allow users to draft a team and have their optimal lineup automatically selected based on player performance each week, without the need for weekly lineup management.
Underdog Fantasy's daily fantasy contests include Snake Draft Battle Royales, where users draft teams against a small group of opponents, and larger tournaments with substantial prize pools across various sports. The platform's pick'em contests, known as "Pick'em Classic" and "Pick'em Champions," allow users to make predictions on player statistics and compete against the house for multiplied payouts.
The company's innovative approach, combined with a user-friendly app and website, has contributed to its rapid growth and popularity among DFS enthusiasts. Underdog Fantasy raised USD 35 million in a Series B funding round in July 2022, valuing the company at USD 485 million, and has received backing from notable investors such as Kevin Durant, Mark Cuban, and Adam Schefter.
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