Reframe is a mobile application to help users reduce or quit alcohol consumption through a neuroscience-based approach. Launched in 2022, the app offers a comprehensive program developed by mental health and medical experts to support users in building healthier drinking habits. Reframe's core features include daily educational readings about alcohol and its effects, personalized drink tracking, coping strategies, and access to a supportive community. The app employs various tools such as games, guided meditations, breathing exercises, and informational videos to help users manage cravings and develop alternative behaviors.
Reframe reports that 91% of users noted substantial decreases in alcohol use within three months of using the app. As of 2023, the app had over 3 million downloads. On average, the program costs USD 100 per annum, which is USD 8 per month.
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