FICX

FICX (formerly known as Callvu) is a customer experience enhancement platform that offers a digitized call center experience with the aim of improving customer experience. It currently provides three main products: 1) live digital collaboration for customers and clients to engage virtually during calls, 2) digital self service functionality, and 3) a no code customer experience automation platform that was launched in September 2021. 

The no code platform is a drag-and-drop offering primarily for the financial, credit card, insurance, and telecom sectors and enables users to customize customer processes as well as create digital forms and deliver them across multiple channels including websites, chats, interactive voice response, call centers, and in-store. 

It integrates with existing enterprise technology to facilitate automation with prebuilt connectors and APIs that sync front-end experiences with backend CRM, Contact Center, Service Desk, and Payment systems.

Key customers and partnerships

As of August 2021, the company partnered with 20 companies including AWS, IBM, KPMG, TSG, and Salesforce. As of February 2024, its customers included AT&T, Visa, DirecTV, Payonner, and leumi. 

Funding and financials

In August 2021, the company raised USD 8 million in Series B funding in a round co-led by NAventures and Prytek. The funds were earmarked to develop the company’s no code customer experience automation platform and expand its global presence