WSC Sports is an Israel-based technology company that has revolutionized the way sports highlights are created, distributed, and consumed. Their proprietary AI platform analyzes live sports broadcasts, identifies every event occurring in a game, and generates customized short-form video highlights in real-time. As of January 2023, WSC Sports powered the highlight technology for over 300 major sports media rights holders worldwide, including the NBA, ESPN, La Liga, Serie A, NASCAR, YouTubeTV, and many others.
The company's cutting-edge machine learning algorithms enable sports organizations to automate the creation and distribution of personalized video content at speed and scale. This automation saves countless hours of manual video editing while catering to fans' growing appetite for more tailored highlights across various platforms. In May 2024, WSC Sports launched next-generation AI tools to centralize video assets beyond just game highlights, such as crowd shots and press conferences, along with personalization capabilities to directly connect with fans through a proprietary video player.
WSC Sports has been at the forefront of innovation in the sports media industry, consistently developing new content solutions and technologies. In April 2023, the company received an Emmy Award for "AI-ML Curation of Sports Highlights," cementing its position as a leader in the field. Additionally, WSC Sports formed a generative AI division in May 2024 to explore future products, including instant commentary translation, automatic graphic creation, and personalized output through chatbots.
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