aws Gründerfonds is Austria's 140m venture capital fund. We invest in Austrian high-growth start-ups in their later seed and (pre-)series-A stages.

aws Gründungsfonds

They are a young family with a long, broad and profound experience in the Austrian and international media, both online and offline.

Michael Grabner Media GmbH

Roomle

roomle.com is the first platform in the furniture industry that connects brands, retailers and consumers to support the entire sales process based on configurable (and rather revolutionary) 3D furniture catalogs. Our Roomle objects and rooms can be embedded into virtually any destination such as online shops, brand sites, retail and physical showrooms. Roomle is a sales platform that reduces overall transaction costs, saves resources, automates order processes and enables omni-channel commerce for brands and retailers. We process all orders directly with retailers by using their established distribution channels. Roomle combines, in a hands-on way, the search and acquisition of premium products for the living space with a universal planning and furnishing tool.  The user configures standard furniture and existing brand products according to his preferences and receives a tailored offer based on his choice of style, price range, size and colours. - With the certainty that the chosen furniture reliably fits into the room. Markerless augmented reality enables users to view the products in their own homes on smartphones and tablets. A virtual reality app, that shows all Roomle plans in 360degrees live, rounds up the realtime visualization.  Roomle is open for everybody and offers producers and retailers comprehensive catalogue and product placements for conversion in their own shops.  The inventory is accessibly to customers via different destinations. Roomle’s destination recorded millions of downloads and registered users worldwide.

Roomle is an augmented reality (AR) space planning app that allows users to visualize and configure furniture and home decor products in their actual spaces through their mobile devices or iPads. Powered by Wikitude's SLAM (simultaneous localization and mapping) technology, the app provides an accurate AR view, enabling users to draw floor plans and place over 1,500 configurable 3D products within their physical environments.

Roomle: Bring your plan to life with AR

Platform for visual 3D / AR product configuration

Technology to customize and procure furniture

Furniture Tech

HOMAG Group AG, acquired Roomle GmbH

Roomle is an augmented reality (AR) space planning app that allows users to visualize and configure furniture and home decor products in their actual spaces through their mobile devices or iPads. Powered by Wikitude's SLAM (simultaneous localization and mapping) technology, the app provides an accurate AR view, enabling users to draw floor plans and place over 1,500 configurable 3D products within their physical environments.
The app enhances the shopping experience for furniture buyers by offering a realistic representation of how products will look in their desired spaces. It serves as a valuable sales tool for businesses in the furniture industry, enabling sales professionals to showcase and sell products without physically moving furniture pieces. Roomle has facilitated the planning of over 3 million high-quality floor plans globally as of June 2022.
In addition to its consumer-facing app, Roomle offers innovative 3D and AR solutions for brands, manufacturers, and retailers to better present their products online, increase customer interaction, and boost sales. The company's Rubens 3D configurator, utilized by leading manufacturers like Biohort, provides customers with a unique shopping experience by allowing them to configure and visualize products in 3D.

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.
Casper's mattresses are designed with three core principles in mind: cooling, support, and comfort. The company's research and development arm, Casper Labs, obsessively engineers its sleep offerings, including mattresses, pillows, bedding, and furniture. In January 2024, Casper unveiled a new line of mattresses reflecting the most up-to-date needs of customers, set to launch in February 2024.
Casper operates on a subscription-based model, where customers can purchase products directly from their ecommerce platform or through authorized retail partners. The company offers a 100-night risk-free trial, allowing customers to return the mattress if unsatisfied, and has it donated to charity or recycled. As of October 2019, Casper served over 1 million customers across eight countries and generated USD 439 million in revenue for the year.

Casper

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.
The company utilizes its own timber and sawdust waste to heat its factory, offers reupholstery services to extend furniture lifespan, and uses recyclable packaging materials. By producing furniture made-to-order, MADE ensures a respectful approach to resource utilization. With an internal Environmental Management system and ISO14001 accreditation, the brand maintains ethical working practices and a commitment to reducing harm to the environment, achieving the highest 'A' level rating on its Energy Performance Certificate (EPC).

MADE

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.
The company sources materials from local UK suppliers and manufactures its products in Yorkshire and Derbyshire. Simba emphasizes environmental sustainability by using eco-friendly materials and processes. Its mattresses are designed to adapt to different body types and sleeping positions, providing optimal comfort and support.
As of 2024, Simba has achieved sales of over 750,000 sleep products worldwide and has amassed over 200,000 reviews with an average rating of 4.76 stars. The company offers a 200-night trial period and a 10-year warranty on its mattresses.

Simba Sleep

Havenly is an online interior design service that provides professional design assistance to customers across the US. It connects customers with vetted interior designers who create customized design plans based on the customer's style preferences, space, and budget. The service offers two main packages - the Havenly Mini (USD 79) for a room refresh, and the Havenly Full (USD 129) for a complete room redesign.
The design process begins with a style quiz to determine the customer's design aesthetic. Customers are then matched with a designer based on their preferences, and they collaborate through an online platform. The designer shares initial concept boards, which the customer can provide feedback on, leading to a final design with a layout plan, 3D renderings (for the Full package), and a curated shopping list for purchasing furniture and decor.
Havenly's strength lies in its ecommerce integration, allowing customers to conveniently purchase the recommended products directly through the platform. The company partners with over 200 retailers to offer a wide range of furniture and decor options across various styles and price points. In February 2022, Havenly acquired The Inside, a direct-to-consumer home furnishings brand offering customizable furniture, expanding its product offerings.
In May 2022, Havenly introduced in-person design services in select US markets, combining virtual tools like 3D renderings with hands-on consultations and styling by designers. This expansion aligned with the company's mission to make interior design more accessible and personalized.

Havenly

GAIA is a leading Mexican furniture manufacturer renowned for its commitment to sustainability and environmental protection. The company is the first in Mexico to develop furniture using certified wood sourced from sustainable forests, steering clear of materials like MDF. GAIA's product line encompasses a diverse range, including sofas, chairs, dining sets, tables, beds, wardrobes, and more, catering to residential and commercial spaces alike.
The brand prides itself on offering high-quality, natural designs that prioritize functionality and durability. GAIA's philosophy revolves around creating innovative, eco-friendly products that can be recycled, thereby minimizing their environmental impact. In addition to its nine branches across Mexico, the company has forged partnerships with local NGOs, further solidifying its dedication to sustainability.
GAIA has pioneered a new concept of modularity for its bathroom furniture line, enabling customers to customize and compose their desired solutions from various components. This approach allows for tailored aesthetics by selecting from nine distinct front panel designs, including Simple, Natura, Twist, Robin, Orizzonte, Auto, Wave, Domino, and Garden. Customers can independently create and price their ideal furnishing solutions, ensuring a personalized experience.
The company's recent catalogue expansion introduced a range of vanity unit configurations, with options for drawer modules, door modules, open compartments, and side modules. GAIA offers a versatile selection of countertop materials, including polished or matte white ceramic, crystal glass, matte resin, marble, and wood, catering to diverse design preferences.
In February 2021, GAIA unveiled its flagship store in Mexico City's Colonia Roma area, a vibrant cultural and commercial hub. The store's façade features a striking design with hand-made black concrete panels and steel beams, creating a dynamic interplay of light and shadow.

GAIA

Includes companies that offer furniture for a monthly rental, offered on a subscription basis or rent-to-own basis

Companies that develop customized furniture based on specifications (material, color, design, etc.) selected on the website by the customer

Companies that develop IoT-enabled furniture, usually controlled via a mobile app (e.g., an app-controlled bed that allows users to customize bed settings, create lighting scenarios, open safe drawers, etc.)

Companies that provide an online marketplace for P2P and B2B2C buying and selling for both used and new furniture

Companies that offer ready-made furniture sold directly through the website

Companies that offer virtual interior design solutions to design spaces, including furniture. These companies also typically offer furniture sourcing, installation, and coordination activities

Companies that develop lego-like and modular furniture systems that are easy to assemble and disassemble. Also includes space-saving expandable furniture systems

Customized furniture based on specifications selected on the website by the customer or virtual designs

IoT-connected furniture typically with the option of control through a mobile app

Furniture rental platforms that offer furniture on subscription basis or rent-to-own basis

Some companies offer IoT-connected furniture with the option of control through a mobile app

Roomle

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