Solus AI

Solus AI is a company that provides an AI-powered system of intelligence called SOLUS to help brands drive incremental sales and revenue from their existing customer base. SOLUS is a machine learning platform that makes millions of micro-decisions to power personalized recommendations, predictive scores, smart campaigns, and insights across various channels, including push notifications, landing pages, apps, websites, stores, call centers, and field forces.

The core functionalities of SOLUS include recommender systems with multiple algorithms for personalized recommendations, predictive propensity scores for identifying customers likely to make purchases, segment-of-one personalization for targeted campaigns, and analytical insights for tracking campaign performance, incrementality, and ROI. SOLUS caters to various industries, such as omni-retail, quick-service restaurants (QSRs), consumer packaged goods (CPG), and financial services.

SOLUS aims to drive incremental sales by 3% to 7% through personalized recommendations and campaigns. Its recommender-led campaigns deliver 4-5 times higher yield and ROI compared to segment-led campaigns, with 20-30% better conversions. Additionally, SOLUS improves key performance indicators (KPIs) like repeat purchases, retention, and winback rates by 5-10% year-over-year.

In addition to SOLUS, Solus AI offers Zipcast, a demand forecasting solution built on IBM CloudPaks for Data, which enables enterprises to forecast demand and sales at speed and scale using multiple machine learning algorithms and data wrangling capabilities.