Blotout is a customer data platform to solve data loss and build trust by capturing and activating customer data for enterprises. The company's core product is EdgeTag; it works by building a customer CRM and lifetime ID graph at the edge using serverless computing environments.
The company emphasizes a privacy and compliance-by-design approach, aiming to help marketers achieve their goals while reducing exposure to the increasing costs of growth marketing in a cookieless world. Blotout's solution is positioned as a way for businesses to remain compliant with various privacy laws and customer preferences through a first-party approach to user identification. The platform is designed to work across multiple advertising platforms, with full integration into Facebook and expanding capabilities across Google and other channels. Blotout also offers the ability to back up data to cloud services like Cloudflare R2 or Amazon, providing customers with raw data storage options.
Key customers and partnerships
Blotout has formed partnerships with several companies to enhance its offerings. In May 2022, it partnered with Pixated, a performance marketing agency, to provide clients with advanced measurement, attribution, and activation capabilities for the cookieless era. This collaboration aimed to help address challenges in ad performance measurement brought about by privacy changes and the demise of third-party tracking.
In June 2022, Blotout announced a partnership with Fastly, a global network provider. This collaboration aimed to leverage Fastly's Compute@Edge serverless computing environment to enhance EdgeTag's performance and reach. The partnership was focused on helping marketers improve their Meta ad spend ROI in a challenging online advertising landscape.
Blotout has also integrated with Yotpo, allowing merchants to send retargeting messages such as "abandoned cart" or "product viewed" based on onsite events identified by Blotout. This integration is designed to make businesses remain compliant with various privacy laws while effectively identifying users for marketing purposes.
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