Foundation Capital is a venture capital firm dedicated to the proposition that one entrepreneur's idea, with the right support, can become a business that changes the world. The company is made up of former entrepreneurs who set out to create the firm they wanted as founders. This forward-thinking team of VCs has helped companies like Lending Club change the way money is lent and borrowed, Sunrun reinvent the residential clean energy market, and Netflix revolutionizes media distribution and consumption, among many others. Foundation Capital is currently invested in more than 60 high-growth ventures in the areas of consumer, information technology, software, digital energy, financial technology, and marketing technology. These investments include AdRoll, Beepi, Bolt Threads, DogVacay, Kik, ForgeRock, Lending Home, Localytics, and Visier. The firm's twenty-six IPOs include Lending Club, OnDeck, Chegg, Sunrun, MobileIron, Control4, TubeMogul, Envestnet, Financial Engines, Netflix, NetZero, Responsys and Silver Spring Networks.

Foundation Capital

Montage Ventures is an early stage venture capital firm actively investing in financial services, e-Commerce, marketplaces and healthcare start-ups.

Montage Ventures

Hustle Fund is a seed fund that invests in early-stage startups operating in software, business-to-business, fintech, and digital health sectors.

Hustle Fund

GTMfund is an early-stage fund focused on investing in hyper-growth B2B SaaS companies. The fund is comprised of 260+ go-to-market executives from the fastest-growing companies on the planet (Snowflake, DocuSign, Okta, Salesforce, Twilio, Square, Procore, etc). Our operators have been there, done that, from zero to IPO. We support our founders with everything GTM - from strategy to hiring and execution.

GTMfund

Unpopular Ventures invests early in tech startups before they gain popularity. They focus on unconventional opportunities, believing that innovation often arises outside the mainstream. They support teams exploring new markets, unique ideas, and challenging endeavors. Despite their unconventional approach, their early-stage startups have attracted follow-on funding from top investors. Established in 2019, they now invest from both a syndicate and a rolling fund, with $151 million in assets under management (AUM).

Unpopular Ventures

Smash Capital is a Emerging growth and later stage consumer internet and software VC firm.

Smash Capital

Frontier Ventures invests in early stage Artificial Intelligence companies technology companies with network effects and connects them to global markets. We believe that network effects create the strongest barriers to entry for technology businesses.

Frontier Ventures

Vesey Ventures is a fintech venture fund specializing in transformative early-stage companies. Vesey Ventures believes that early relationships with incumbents are a crucial accelerant for building winning products, achieving product-market fit, and driving rapid customer adoption in fintech.Vesey Ventures are proven experts in landing hundreds of revenue-generating partnerships for their portfolio companies, while identifying and engaging valuable opportunities on behalf of founders.

Vesey Ventures

Equi

Equi is an investment platform that gives access to alternative investments around the world. Equi collects and analyzes data on 14,600+ private funds and delivers curated liquid alternative strategies direct to the portfolio. It was founded in 2020 and is based in New York, NY

Equi is an alternative investment platform that allows users to invest in shares and bonds of private companies and other alternative asset classes. The platform claims to leverage data from over 12,600 different funds to create and manage client portfolios. It uses investment strategies of hedge funds, private credit, and managed futures to manage investments of private company securities.&nbsp;As of October 2024, the platform had over USD 140 million in assets under management (AUM).

Retail investors demanding sophisticated passive investment strategies are looking for an edge.

Retail Trading Infrastructure

Equi's moves to new HQ after 100 years in Hamilton

Ellevest is a hybrid investment management platform that specifically targets women, with an algorithm that takes into account gender-specific factors such as career breaks, longer life expectancy, and income differences.Ellevest offers a single plan at USD 12 per month. This plan includes investing and educational resources as well as up to 50% off all financial planning sessions. Unlike some investing companies that charge separate advisory fees based on a percentage of invested assets, Ellevest incorporates investment advice into the plan fee. For clients with USD 1 million or more to invest, Ellevest provides Private Wealth Management services with fees based on total assets under management, covering both financial planning and investment management. The company's investment portfolios incur fund fees or expense ratios, which are built into the purchase price of investments. For Ellevest core (non-Impact) portfolios, ETF fund fees range from 0.05% to 0.10% per year, while Ellevest Impact Portfolios have ETF and mutual fund fees ranging from 0.13% to 0.19% per year.Ellevest reported assets under management (AUM) of USD 2 billion as of March 2024.

Ellevest

ComposedPro is a digital investment advisor that handles clients’ investment accounts at their employers (such as employer-sponsored accounts) as well as private investment accounts, focusing on low cost Employer-Coordinated Portfolios. The company oversees USD 25 million in total assets over 181 customer accounts as of the company’s Q2 2020 filing. ComposedPro manages half of the company’s accounts on a discretionary basis, meaning an investment advisor has the discretion to make buy and sell decisions for a client’s account. ComposedPro also has 46 non-discretionary accounts totalling USD 7.9 million in assets. The average investment account size is USD 138,222 placed across exchangeable assets such as exchange-traded funds (ETFs), equities, bonds, and options.

ComposedPro

Guideline provides automated investment management services for employer-sponsored retirement accounts. The services also include plan set-up and administration, enrollment and education, recordkeeping, compliance with Retirement Income Security Act, and reporting.The company stated that it is the only provider that does not charge plan participants (i.e. employees) with any fees. Guideline charges the employers with a straightforward pricing of one flat fee per participant, in contrast to the asset-based fee model predominant in the industry (i.e. fee is charged on account balances).Guideline offers three subscription tiers for a 401(k) plan service: Starter, Core, and Enterprise. The Starter plan costs USD 39/month plus USD 4/month per active participant, offering basic features with a USD 6,000 employee contribution limit. The Core plan, priced at USD 89/month plus USD 8/month per active participant, provides more robust features including a USD 23,000 employee contribution limit, Safe Harbor or Traditional 401(k) options, employer contributions, and profit-sharing capabilities. The Enterprise plan, at USD 149/month, offers the most customization with exclusive pricing options, premium support, and access to Participant Perks. The higher tiers incrementally add features such as flexible plan design, vesting schedules, 401(k) loans, and support for plan transfers. All plans include basic administration services, while the Enterprise tier provides additional benefits like dedicated support, priority assistance, and exclusive pricing options.Key customers and partnershipsAs of August 2024, the company had invested USD 15 billion dollars for retirements.

Guideline

Based in Plano, Texas, AssetBuilder is a robo-advisory company that develops investment portfolios based on the Fama/French school of thought, using low-cost active index funds. It has Dimensional Fund Advisors (the eighth largest fund company in the world as of September 2019) as its funding partner. Human advisors are available to provide investing guidance. As of April 2019, the firm’s assets under management (AUM) amounted to USD 765.9 million. The firm’s business model relies on a fee-only structure, meaning a customer solely pays AssetBuilder to create and manage investments (the company does not receive product-specific commission). The minimum investment for AssetBuilder is USD 50,000 with an asset management fee ranging from 0.24% to 0.45%; the higher the investment, the lower the fee. Though the firm does not have a setup fee, it requires a custodial cost for setting up a portfolio of USD 11.95 per trade for each recommended mutual fund. Most of the platform’s portfolios require about 11 to 14 mutual funds, costing about USD 131.45 to USD 167.30 to open an account.

AssetBuilder

Based in Canada, Smart Money Invest provides portfolio management services to individual clients, advisors, and employers (such as group saving plans for retirement). Human advisors are available to serve individual investors.The company provides financial tools to develop a long-term financial strategy by calculating net worth, setting a budget, managing investment accounts, and planning for retirement.

Smart Money Invest

Robo advisory startups that offer automated investment services directly to individuals solely via digital platforms.

Robo advisory startups that offer automated investment services to individuals via both digital platforms and human financial advisors.

Provide solutions for financial advisors/asset managers to automate wealth management and administration functions.

Robo advisory startups that offer automated investment services to businesses via both digital platforms and human financial advisors.

Provides solutions for financial institutions to set up their own robo-advisory function and offer services to clients.

Startups that offer online platforms for investors to trade various securities such as stocks, ETFs, and options directly via the platform

Operates a B2B SaaS model to support financial institution in offering various investment related services

Leverages AI/ML to automate allocation and management of investment funds to cater to retail investors

Equi

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