Creative Juice

Overview
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Creator Economy?
Product stageSegments
Early
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Creative Juice is a financial network for creators that provides financial support services. The company’s debut product, “Juice Funds”, was launched in March 2021 and enables creators to support each other financially and invest in their peers on online content sharing platforms, such as Patreon, YouTube, and Instagram. The company’s first disbursement includes nearly USD 2 million from YouTuber MrBeast, who will invest between USD 25,000-USD 250,000 in YouTube creators. The company also offers “Juicetimates”, which provides a creator’s revenue projection and business valuation, taking into account the audience and relevant factors. In March 2023 , Creative Juice launched ‘Juicebooks’, a suite of tools for tax preparation focused on creators.

The company launched a USD 50 million fund, in April 2022 , to provide creators upfront cash (“Juice Funds”) for production-related tasks in exchange for a revenue share over a set period of time, usually ranging from six months to three years. Juice funds differ from loans, as it does not accrue interest, and if the creator does not generate enough money to pay back the investment, Creative Juice absorbs the loss.

In its latest funding round (April 2022), Creative Juice raised USD 15 million in Series A funding led by Acrew Capital. The fresh funds will be used for product development.

HQ location:
1508 Marshall Lane Austin TX USA
Founded year:
2021
Employees:
1-10
IPO status:
Private
Total funding:
USD 20.0 mn
Last Funding:
USD 15.0 mn (Series A; Apr 2022)
Last valuation:
USD 65.0 mn (Apr 2022)
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