Caden

Caden is a pioneering company that has developed a groundbreaking consumer data platform, enabling individuals to take control of their personal information. Their innovative approach involves collecting data directly from users in real-time and at scale, ensuring an ethical and accurate data acquisition process.

At the core of Caden's offering is an encrypted on-device vault where users can securely store their personal data and gain valuable insights into their preferences and behaviors. This feature is comparable to Spotify's "Year in Review," but spanning a broader range of user data. Additionally, Caden provides an API called Link, which allows users to connect to accounts like email or banking and extract their data into the vault.

Once data is stored in the vault, users have the autonomy to grant or revoke permissions to specific companies they trust, ensuring complete control over their personal information. This consumer-centric approach addresses the challenges posed by stringent global privacy laws and the deprecation of third-party cookies, enabling businesses to access accurate and compliant consumer data.

Caden's business model revolves around transforming the ethically sourced consumer data into enterprise solutions focused on personalization, predictions, behavioral enrichment, and audience building. By empowering users to monetize their data, Caden aims to reshape the boundaries of what consumer data can reveal and foretell about the world.