True Link offers financial services for the elderly, disabled, and individuals in addiction-recovery, with its products including prepaid Visa cards and investment advisory services. The prepaid cards provide spending independence and third-party transaction monitoring to prevent exploitation. Users can customize card controls to block certain transactions and restrict access to specific outlets.
As of March 2021, True Link operated in all 50 US states and aimed for international expansion. By July 2020, the company had 85 employees and offices in San Francisco, Phoenix, Denver, and New York.
The investment advisory services design tailored portfolios considering individual needs, cash flow, age, and benefits eligibility, and include record-keeping tools for Social Security and Medicaid programs.
The prepaid cards are priced at USD 12 per month (for set-up and maintenance) and the user incurs USD 1 to USD 4 per transaction in addition to withdrawal and balance inquiry fees.
Key customers and partnerships
As of 2023, the company had served 250,000+ families, 75+ government agencies, 250+ banks and trust companies, and 300+ nonprofits.
In 2016, True Link partnered with Lyft, allowing its prepaid card to be used as a payment option, and again in 2020 to provide True Link customers transportation solutions. The company also partnered with STABLE in October 2018 to provide True Link Visa Prepaid Cards to STABLE Account holders.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.