Front Office Sports

Front Office Sports (FOS) is a multiplatform media company that covers the business aspect of the sports industry. Launched in 2017 as a college project, FOS rapidly grew into a leading digital platform catering to modern sports fans interested in the behind-the-scenes workings of the sports world. The company's core offerings include a website, newsletters, podcasts, and social media channels that provide news, analysis, and insights into the commercial side of sports.

FOS generates the majority of its revenue through advertising, sponsorships, and branded content partnerships. In February 2022, it received a USD 5 million investment from Crain Communications, valuing the company at USD 25 million. By 2023, FOS projected eight-figure annual revenues and aimed for profitability, driven by the success of its advertising business and the launch of new revenue streams like online educational courses.

These courses, offered in partnership with major brands like Pepsi, Facebook, and Coinbase, provide professional education opportunities combined with branded content. The innovative format allows participants to engage with corporate partners for extended periods, earning digital certification badges upon completion. By the end of 2023, over 100,000 people enrolled across FOS's various courses.

In October 2023, RedBird IMI, an investment firm co-founded by former CNN chief Jeff Zucker, acquired a minority stake in FOS, valuing the company at USD 40 million. This investment aimed to support FOS's expansion plans and further its position as a prominent voice in sports business journalism.

Key customers and partnerships

In September 2022, FOS partnered with online sportsbook PointsBet to launch "Hustle," a premium betting newsletter tailored for modern, sophisticated bettors. Leveraging FOS's content creation capabilities, the newsletter provided insider news, insights, and unique offers to PointsBet's audience, delivering value through growth, monetization, and engagement opportunities.

Additionally, FOS collaborated with sporting goods retailer BSN SPORTS on branded content initiatives. In December 2023, BSN SPORTS was honored as one of FOS's "Best Employers in Sports," an award recognizing top organizations prioritizing their employees' wellbeing, diversity, and inclusion.