Veloce Esports is a UK-based racing esports team organizer and content producer. The company’s teams compete in racing games including Forza, GT Sport, Assetto Corsa and Project Cars in the F1 Esports Championship. Veloce has more than 125 million views per month across its social media channels and it maintains sponsorship deals with Logitech Gaming, New Balance, and BENQ.
The company has established partnerships with three Formula One teams, and in May 2020 a sponsorship deal with McLaren led to Veloce Esports managing and developing McLaren's sim racing team.
In August 2020, the company raised GBP 4 million (USD 5.3 million) in a funding round led by chairman Darryl Eales (former CEO of Lloyds Development Capital), Eric Tveter, Andrei Cheglakov, and Andy Webb.
In March 2021, the company announced that it would launch a pre-IPO funding round for growth and expansion of its current platform. Also in March, the company announced that Animoca Brands, a blockchain and NFT company, invested an undisclosed amount into the company’s pre-IPO funding round using its motorsports utility token, REVV.
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