Moovly is a leading provider of AI-powered creative tools for creating compelling marketing, communications, training videos, and video presentations. The company offers an advanced Studio Editor with millions of seamlessly integrated assets, including a partnership with Getty Images, enabling users to create engaging video content to promote, communicate, or explain their products, services, or messages. Moovly's API and Automator technologies allow third parties to automate parts or all of the content creation process, including mass video customization, personalized videos, automatic content creation, or updating by connecting data sources.
Moovly's platform has witnessed significant AI-driven enhancements, facilitating user-directed video generation, from scriptwriting to complete content production in mere minutes. The company aims to expand the application of generative AI capabilities across all types of media assets used in video content, such as AI-generated images, voiceovers, music, video scenes, subtitles, and translations.
Moovly experienced increased utilization in the news sector in 2023, with companies producing content related to local and international news events, primarily for publishing on social media platforms to attract attention and drive traffic to their websites. This growth was particularly notable among users in Asia and the Middle East.
Key customers and partnerships
In 2022, Moovly partnered with Randstad, a global leader in HR services, to provide a secure yet powerful video creation platform. Randstad utilized Moovly for various purposes, including learning and development, internal communications, ICT, marketing, digital recruitment, and special projects requiring video content.
In January 2024, Moovly announced a partnership with Aprimo, a leading provider of Digital Asset Management (DAM) software. This collaboration aimed to offer an integrated solution for companies seeking to empower employees to produce brand-aligned video content while leveraging their proprietary assets.
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