Algonomy

Algonomy is a leader in algorithmic decisioning software for the retail and consumer verticals. Its core offering is the Algorithmic Decisioning Platform, a real-time platform that unifies data, decisioning, and orchestration across marketing, digital commerce, and merchandising for the retail industry. This platform connects demand to supply through a real-time customer data platform, enabling capabilities like 1:1 omnichannel personalization, customer journey orchestration, merchandise analytics, and supplier collaboration.

Algonomy's solutions leverage advanced AI and machine learning technologies to deliver hyper-personalized customer engagement across touchpoints. Key features include social proofing for building credibility and aiding consumer decisions, visual AI for replicating in-store personal shopping experiences online, algorithmic catalog enrichment for creating rich product catalogs, and a real-time customer data platform for granular customer segmentation.

As of January 2022, Algonomy was working with over 400 leading retailers, consumer brands, QSRs, and convenience stores across 20 countries. Some prominent clients included eBay, McDonald's, Price Chopper, Tiffany & Co., Pizza Hut, Domino's, HP, and Boots. In January 2022, Algonomy also announced its intent to acquire the business of Linear Squared, an AI-powered demand planning and forecasting provider for the CPG and grocery retail industries.

Key customers and partnerships

In May 2021, Algonomy announced new features and enhancements in its Spring '21 release, including out-of-the-box connectors to leading commerce platforms like Shopify Plus, VTEX, Adobe Magento, SAP Hybris, and Salesforce Demandware. The release also introduced visual AI-based product recommendations, configurable personalization strategies, and omnichannel customer journey orchestration capabilities.

McDonald's India drove a 40% increase in its omnichannel customer base and a 33% year-over-year increase in customers using McDelivery Services by leveraging Algonomy's customer data platform and journey orchestration solutions.

ZALORA achieved a 15% higher average order value, 40% higher average basket size, 24% click-through rate, and 15% attributable sales by personalizing ecommerce properties across six countries using Algonomy's platform.