Founded in 2020, Balanced offers an at-home digital fitness platform focused on seniors. It features online fitness classes, on-demand workouts, evidence-based workouts, and personalized programs, which are conducted by expert trainers and vetted by a physical therapist. The company was co-founded by former engineers at Ro, a telehealth startup.
Balanced operates a subscription model that charges USD 20 per month and is available to consumers directly, with plans to offer the product on Medicare Advantage plans.
In February 2022, the company raised USD 6.5 million in a seed funding round co-led by Founders Fund and Primary Venture Partners.
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