Age of Learning

Founded in 2007 by Doug Dohring, Age of Learning is the producer of ABCmouse.com Early Learning Academy, a subscription-based digital education program for children aged 2–8 launched in 2010. Subjects covered include reading and language arts, math, science, health, social studies, music, and art. The program is available free of charge to teachers (ABCmouse for Teachers), public libraries (ABCmouse for Libraries), and other community organizations. ABCmouse for Schools, an enterprise-level solution, was launched in 2016, while Adventure Academy, reportedly the world’s first AAA educational massively multiplayer online game (MMO) designed for elementary and middle school children, was launched in April 2019. The company has also launched several individual apps covering language, math, science, and music. More than 50 million children had used the company’s educational programs as of June 2021.

The company also offers the Age of Learning School Solutions that provides standards-based early education programs for grades PreK-2. The program includes 1) My Math Academy, a personalized, adaptive math program, launched in June 2021; and 2) My Reading Academy, a personalized, gamified adaptive learning platform, launched in February 2022.

In November 2021, The company expanded its partnership with Rakuten Group, a Japanese e-commerce and internet services company, and formed a joint venture named Age of Learning Japan Co. to accelerate the growth of ABCmouse English (now known as “Rakuten ABCmouse”) in Japan. A month later, the company announced plans to launch ABCmouse English in Vietnam to build on Age of Learning’s expansion in Asia.

In September 2020 Age of Learning was ordered to pay a penalty of USD 10 million by the Federal Trade Commission (FTC) for alleged misrepresentations and failure to disclose important information to consumers in relation to ABCmouse. Additionally, the settlement order requires ABCmouse to disclose important information and explain key terms when offering negative option plans, obtain consumers’ informed consent before enrolling them in any automatic billing programs, and provide simple subscription cancellation mechanisms. 

In June 2021, the company received a USD 300 million equity investment towards the company’s international expansion efforts and investment in new products and technologies.