OpenAP

OpenAP is an advanced advertising company that simplifies and scales audience-based campaigns in television. Founded in 2017, OpenAP offers a platform that enables advertisers to target and reach specific consumer audiences across multiple TV publishers and screens. The company's technology allows for unified ID-based audiences to be used for targeting and measurement across linear and digital viewing environments. OpenAP's key product is its common TV audience identifier, OpenID, which powers the resolution of linear and digital audiences across publishers. The company also offers XPm, a cross-platform measurement framework for marketers using OpenID.

OpenAP's platform centralizes audience activation, allowing advertisers to onboard audiences for use in planning, campaign execution, and measurement across the largest footprint of premium video advertising. This approach aims to remove silos across publishers, screen types, and currencies, simplifying the process for advertisers to target, reach, and measure advanced audiences holistically. In September 2022, OpenAP expanded its capabilities to enable programmatic digital execution through integrations with FreeWheel, Magnite, and Xandr's Monetize SSP. The company has also developed the OpenAP Data Hub, a cross-platform and cross-publisher clean room solution built on Snowflake's Native Application Framework, which launched in late 2022.

Key customers and partnerships

OpenAP's ownership structure includes major media companies Fox, NBCUniversal, Paramount, and Warner Bros. Discovery. In October 2022, Snowflake, a data cloud company, became the first non-television publisher to join the ownership group through an investment from its venture capital arm, Snowflake Ventures.

The company has partnerships with various technology and measurement firms, including Amobee, Comscore, EDO, Innovid, iSpot, LiveRamp, Magnite, Nielsen, VideoAmp, SambaTV, TransUnion, and Truthset. In December 2023, OpenAP announced a partnership with IPG Mediabrands' MAGNA, enabling MAGNA to build and reach advanced audiences across data-driven video endpoints via a direct integration with Acxiom.