Twelve Labs offers video understanding through multimodal AI models that comprehend the visual, audio, and textual components of videos.
The company's flagship offering is a cloud-native suite of APIs that allows users to upload videos, which are then transformed into vector representations capturing the context and relationships within the video content.
Its proprietary Pegasus-1 model is trained on 300 million videos and 1 billion images with text descriptions and can map visual, audio, and speech components within videos to human language.
Key customers and partnerships
Twelve Labs’ notable customers include The National Football League (NFL) and Sketchy Medical.
In March 2024, Twelve Labs partnered with Blackbird, a cloud-native video editing platform, to introduce AI-powered video analysis and auto-sequencing tools directly within Blackbird's editor. This integration enabled video editors to query footage using natural language and construct rough cuts.
Funding and financials
In June 2024, Twelve Labs raised USD 50 million in Series A funding co-led by New Enterprise Associates (NEA) and NVentures, NVIDIA's venture capital arm for research and development, and expand the headcount by adding more than 50 employees by the end of the year.
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