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VideoByte

Marketing Automation
Product stageSegments
Early
?
AdTech
?

Founded in 2020, VideoByte is an ad marketplace specialized in contextual advertising across connected TV (CTV) and over the top (OTT). The firm leverages AI to provide granular insights to serve ad buyers with relevant content and unified reporting on ad performance. VideoByte’s users mainly include media publishers such as AMC, MLB, NFL, and Plex.

VideoByte solutions include a unique “audio to video” (A2V) ad serving technology that combines audio and video advertising. The technology enables audio publishers, such as podcasters, to incorporate companion video ads, custom imagery, and dynamic QR codes into audio platforms.

In November 2021, the firm entered into a partnership with IRIS.TV, a video data platform to deliver video-level contextual ad monitoring and targeting without the need for separate integration. In April 2022, VideoByte partnered with Katz Digitial 9636, an audio streaming and podcast platform with more than 260 million audio users. The partnership will allow advertisers to reach new audiences by letting audio buyers access suitable video content for CTV advertising.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

M&A
Feb 3, 2023
Ad solution provider Kargo acquires VideoByte to expand its video marketing suite
Marketing Automation
Funding
Nov 15, 2022
Audio advertising startup Audion raises EUR 6 million in series A funding to accelerate its Euorpean expansion
Marketing Automation
Partnerships
Apr 6, 2022
VideoByte partners with Katz Digital to elevate its novel A2V ad-serving technology
Marketing Automation

Company Brief


HQ location:
2301 Blake St. Suite 100 Denver CO USA
Founded year:
2020
Employees:
11-50
Funding data are powered by Crunchbase
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