GoCharlie.AI is a generative AI company that specializes in creating content for marketing and social media. The company's flagship product is Charlie, an AI-powered engine designed to help businesses create engaging marketing content across entire campaigns. Charlie utilizes multimodal AI technology, which can process and generate content from various inputs such as text, images, audio, and video. The AI engine can create social media posts, ad copy, blog content, and other marketing materials tailored to specific platforms and brand voices.
GoCharlie.AI's product offerings include Campaign in a Click, which allows users to generate entire social media campaigns for platforms like Twitter, Instagram, Facebook, and LinkedIn using various inputs such as website URLs, audio or video files, YouTube URLs, or text content. The AI engine is trained to understand the appropriate tone, style, and best practices for each platform, including the use of emojis and hashtags. In January 2023, GoCharlie.AI expanded its capabilities with the release of Campaign in a Click, which enables users to create comprehensive marketing campaigns from a single input.
The company's AI model, despite having only 1 billion parameters, is reported to be on par with or surpassing larger state-of-the-art models like ChatGPT and GPT-4 in marketing-specific tasks. GoCharlie.AI aims to provide a cost-effective solution for businesses to adapt AI to their brand voice and create personalized content at scale. The company's focus on developing domain-specific AI models for marketing sets it apart from more generalist AI solutions in the market.
Key customers and partnerships
GoCharlie.AI has helped over 10,000 businesses create and optimize marketing content for blogs, websites, and social media. The company has received investment from Goodwater, XRC Ventures, and SRI Ventures, the corporate venture arm of SRI International. In May 2023, GoCharlie.AI announced a strategic collaboration with SRI International to further develop Charlie into a more advanced multimodal AI model for marketing purposes. This partnership aims to enhance the AI's capabilities in processing and creating both text and images from a single model, potentially revolutionizing the field of marketing by enabling businesses to generate highly personalized, top-quality content more efficiently.
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