Mjuk

Mjuk is a Helsinki-based furniture re-commerce marketplace that offers an end-to-end circular platform for responsible brands to sell quality design products to conscious consumers. The company simplifies the process of selling redundant furniture, including second-hand items, overstock, and retailer returns that cannot be reintegrated into conventional sales channels. Mjuk handles the entire lifecycle, from furniture pickup and cleaning to photography, warehousing, marketing, sales, and delivery.

Mjuk's business model aims to tackle the significant environmental issue of furniture waste. The Environmental Protection Agency reports that furniture contributes a steadily growing proportion of waste ending up in landfills, exacerbated by the decorating boom during the Covid-19 pandemic. By providing a seamless re-commerce service, Mjuk gives a second life to quality furniture products that would otherwise be discarded due to changing preferences, relocations, or evolving needs.