Livekindly collective

LIVEKINDLY Collective (LKC) is a plant-based food company founded in 2020 with the mission of making plant-based eating the new norm. The company has built a portfolio of plant-based food brands through acquisitions, including Fry's, Oumph!, LikeMeat, No Meat, Dutch Weed Burger, and most recently, Alpha Foods. LKC's products span various categories such as plant-based burgers, chicken, ribs, bratwurst, koftas, kebabs, pizza, and pasties. The company has over 200,000 distribution points across more than 40 countries.

In August 2023, LKC acquired Alpha Foods, a California-based company known for its frozen plant-based products including burritos, nuggets, pizzas, and burgers. This acquisition marked LKC's first in the US and significantly expanded its presence in the country. Alpha Foods' products are available at 11,000 retail locations in the US, including major chains like Costco, Kroger, and Whole Foods.

LKC focuses on consolidating and growing plant-based food brands responsibly. The company sees the plant-based meat market as a potential USD 1.5 trillion total addressable market. LKC's strategy involves accelerating core business, expanding into new markets, and pursuing further acquisitions. The company aims to drive innovation in the plant-based category and make products more accessible and affordable to consumers.

As of October 2020, LKC had raised USD 335 million in funding, making it one of the highest-funded plant-based food companies globally. The company planned to use these funds to increase capacity and accelerate US distribution of its portfolio brands, as well as develop new products such as plant-based chicken and eggs.

Key customers and partnerships

LIVEKINDLY Collective has established partnerships and distribution agreements with major retailers across various countries. In the US, the company's brands, including Alpha Foods and No Meat, are available at prominent chains such as Walmart, Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson's, and Sprouts.

In March 2021, LKC formed a joint venture called LIVEKINDLY Collective Africa with RCL FOODS, a South African food producer. This partnership aims to market, sell, and distribute all of LKC's brands in South and sub-Saharan Africa, with the goal of accelerating the shift toward a more sustainable food system in the region.