Fasteesh is a French company that has invented Y-Brush, an innovative electric toothbrush designed to clean teeth in just 10 seconds. The Y-Brush features a Y-shaped mouthpiece lined with 35,000 nylon bristles angled at 45 degrees to clean all tooth surfaces simultaneously. The brush utilizes vibration technology and a unique chewing motion to effectively remove plaque in a fraction of the time required by traditional toothbrushes.
Y-Brush offers three cleaning modes – Ultra Soft (15 seconds), Normal (10 seconds), and Intense (5 seconds) – catering to individual preferences. The company claims that Y-Brush is 21% more efficient than manual brushing and 75% better than oscillating electric toothbrushes in reducing gum inflammation.
Launched in 2017 and protected by multiple patents, Y-Brush gained popularity through successful crowdfunding campaigns. In 2020, Fasteesh sold 20,000 units solely through its website, tripling sales the following year. Anticipating continued growth, the company invested EUR 10 million in 2022 to establish a 1,500 square meter production facility in Caluire-et-Cuire, near Lyon.
Fasteesh offers three Y-Brush models: an entry-level version for EUR 79, a premium kit with a subscription for replacing brush heads every six months and accessories like a travel case for EUR 129, and a children's model. The products are available online and at major retailers like Darty, Boulanger, FNAC, and Amazon, with plans to expand into pharmacies. Fasteesh also targets the nursing home and social care market, albeit a small portion of its overall sales.
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