Triple Whale

Triple Whale is an all-in-one analytics platform designed specifically for Shopify brands to track and optimize their digital advertising and ecommerce performance. It provides a central dashboard that consolidates data from various sources, including Shopify, Google Analytics, and major advertising platforms like Facebook, Google Ads, TikTok, and others.

The platform offers valuable insights into key metrics such as net profit, blended return on ad spend (ROAS), marketing efficiency ratio (MER), new customer acquisition costs, and customer lifetime value (LTV). By integrating data from multiple touchpoints, Triple Whale enables businesses to understand customer behavior, optimize pricing strategies, and make data-driven decisions to drive growth and profitability.

One of Triple Whale's core features is its proprietary attribution technology, known as the "Pixel," which provides accurate attribution and real-time data tracking, even in the face of privacy changes like Apple's App Tracking Transparency (ATT) framework. This first-party attribution model helps businesses overcome the limitations of relying solely on platform-provided data.

In addition to attribution, Triple Whale offers advanced features like cohort analysis, customer journey mapping, product bundling insights, and AI-powered forecasting tools. These capabilities allow businesses to segment customers, identify lucrative product combinations, and predict future sales and inventory needs based on historical data.

Triple Whale has experienced rapid growth since its founding in May 2021, amassing over 5,000 brands as clients and raising substantial funding from venture capital firms like NFX and Elephant, as well as receiving a strategic investment from Shopify itself. This growth can be attributed to the platform's ability to address the pressing need for accurate and comprehensive analytics in the ecommerce space, particularly in the wake of privacy changes that have disrupted traditional attribution models.

Key customers and partnerships

Triple Whale has established partnerships and integrations with various popular applications and platforms used by ecommerce businesses. These integrations enable seamless data consolidation and analysis, enhancing the platform's ability to provide comprehensive insights.

Some notable integrations include:

- Shopify

- Facebook Ads

- Google Analytics

- Google Ads

- TikTok

- Snapchat

- Pinterest

- Klaviyo

- Attentive

- Enquire Labs

- ShipStation

- Gorgias

- Slack

Additionally, Triple Whale has secured strategic investments and partnerships with industry leaders such as Shopify, which invested in the company's Series B funding round. This partnership aims to equip Shopify merchants with advanced marketing insights and tools to scale their operations more effectively.