ID Ward

ID Ward, which operates out of the UK and Spain, has developed a blockchain-based customer data platform (CDP), allowing marketers to access anonymized data of target audiences without relying on third-party data. Three large European media companies were reportedly part of the pilot phase of the platform and paid for the development of its prototype. The firm has solutions for both advertisers (for conducting marketing campaigns, leveraging cookieless ad targeting, and customer attribution) and publishers (to grow their target audience). 

The firm has a ‘privacy-first’ approach to data collection and analysis, where the firm leverages edge processing and machine learning (ML) to extract relevant insights while preserving the privacy of personal data with end-to-end encryption. The firm claims that this approach reduces content overload for companies by eliminating the need to create multiple customer profiles and provides a better customer experience by avoiding having to repeatedly accept cookies on web browsers.