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ID Ward

Marketing Automation
Product stageSegments
Seed
?
Marketing data & analytics
?

ID Ward, which operates out of the UK and Spain, has developed a blockchain-based customer data platform (CDP), allowing marketers to access anonymized data of target audiences without relying on third-party data. Three large European media companies were reportedly part of the pilot phase of the platform and paid for the development of its prototype. The firm has solutions for both advertisers (for conducting marketing campaigns, leveraging cookieless ad targeting, and customer attribution) and publishers (to grow their target audience).

The firm has a ‘privacy-first’ approach to data collection and analysis, where the firm leverages edge processing and machine learning (ML) to extract relevant insights while preserving the privacy of personal data with end-to-end encryption. The firm claims that this approach reduces content overload for companies by eliminating the need to create multiple customer profiles and provides a better customer experience by avoiding having to repeatedly accept cookies on web browsers. In reflection of its commitment to upholding privacy standards, ID Ward had also received a grant of EUR 50,000 from the European Commission for developing its privacy-preserving universal customer ID.

In February 2022, the firm raised EUR 1.1 million (~USD 1.2 million) in seed round funding in order to expand its product and marketing teams to drive the adoption of its platform.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Partnerships
Jun 9, 2022
Epsilon partners with ispot.tv to include CTV ad measurement
Marketing Automation
Funding
Feb 2, 2022
ID Ward secures EUR 1.1 million in seed funding to grow its decentralized CDP
Marketing Automation

Company Brief


HQ location:
7 Bell Yard London GBR
Founded year:
2019
Employees:
11-50
Total Funding:
USD 2.3 million
Last Funding
USD 1.0 million, Apr 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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