Byway is a London-based travel tech startup that specializes in flight-free holidays across Europe. The company aims to make sustainable, overland travel mainstream by offering personalized multi-stop journeys via train, bus, and ferry.
Byway's proprietary JourneyAI technology creates customized itineraries optimized for enjoyment rather than speed, incorporating transport, accommodation, and travel advice.
As of July 2024, Byway offered trips across Europe, including overland transport, hand-picked accommodation, and on-demand expert advice. The company is a certified B Corp, demonstrating its commitment to sustainable and responsible business practices.
Byway also offers on-demand support via WhatsApp, ensuring that travelers have assistance throughout their journey. This service includes help with itinerary adjustments and travel disruptions. In July 2024, the company disclosed that roughly 60% of trips are booked online utilizing its JourneyAI software, with the other 40% of sales coming in via a human-powered concierge service.
Key customers and partnerships
As of September 2024, the company disclosed that it had sold over 4,200 trips since inception, with growth having been 3x YoY.
In September 2023, the company partnered with European tour operating group TUI to offer flight-free options to travelers (trains, boats, and bus vacations), which will be shown to users as they search for flight-based trips.
Competitors: None under coverage (ByWay specializes in flight-free travel options.)
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