Saffron Road

Saffron Road is a food company specializing in world cuisine frozen entrées, shelf-stable meals, simmer sauces, and snacks. As of October 2024, Saffron Road offered various global cuisines, including Indian, Thai, Mexican, Middle Eastern, and Korean cuisines. The company's products were available in over 25,000 retail stores across the US.

Saffron Road claims it uses high-quality, ethically sourced ingredients in its products. All of its offerings are halal-certified and most are also gluten-free, kosher, USDA Organic, and Non-GMO Project Verified. The company claims it never uses antibiotics, artificial ingredients, GMOs, or protein isolates in its products and that it uses only 100% vegetarian-fed and humanely raised animals.

As of 2024, the company expanded its product line to include over 50 items, ranging from frozen entrées and shelf-stable meal pouches to simmer sauces and organic crunchy chickpea snacks. Some of Saffron Road's most popular frozen entrées include Chicken Tikka Masala, Chicken Pad Thai, and Chicken Biryani. In July 2023, Saffron Road announced its plans to target the Canadian meat and dairy alternatives market for expansion.

The company uses microwaveable pouches instead of glass containers for its simmer sauces, claiming to reduce energy use in transportation by over 30% and decrease its overall carbon footprint by 70%.

Key customers and partnerships

As of October 2024, Saffron Road established partnerships with major retailers across the US. The company's products were sold in over 25,000 stores nationwide, including Walmart, Kroger, Whole Foods Market, Target, Publix, Wegmans, Costco, and Amazon.

Whole Foods Market played a crucial role in Saffron Road's early success, being the first national retailer to launch the brand in August 2010. The partnership helped Saffron Road reach a broader audience beyond the Muslim community, appealing to health-conscious consumers and those interested in global cuisines.