Wholly Veggie

Wholly Veggie is a Canadian plant-based food company founded in 2017 by John Bonnell and David Gaucher, two former executives from the organic meat industry. The company specializes in producing vegetable-forward frozen foods, including appetizers, snacks, and entrees. Wholly Veggie's product line features items such as cauliflower wings, mozzarella-style sticks, sweet potato popcorn, and various plant-based meals. The brand aims to make vegetables fun, delicious, and accessible while promoting healthier and more sustainable eating habits.

Wholly Veggie's products are made with simple, whole food ingredients and are free from additives, preservatives, gluten, and soy. The company uses vegetables as the main ingredients in its products, focusing on cauliflower, sweet potatoes, and other nutrient-rich vegetables. In 2021, Wholly Veggie partnered with Outcast Foods to incorporate upcycled cauliflower powder sourced from imperfect produce into their product line, demonstrating a commitment to reducing food waste.

The brand has experienced significant growth since its inception. As of 2023, Wholly Veggie products were available in over 6,000 retail outlets across North America, including major chains such as Target, Whole Foods Market, Sprouts Farmers Market, Walmart, and Loblaws. In 2021, the company saw a surge in popularity following the launch of its cauliflower wings and expansion into 1,200 Target locations in the US.

Key customers and partnerships

Wholly Veggie has successfully expanded its presence in major retail chains across North America. As of 2023, the company's products were available in over 6,000 stores, including Target, Whole Foods Market, Sprouts Farmers Market, Walmart, and Loblaws. In October 2022, Wholly Veggie announced the distribution of its award-winning Mozzarella Style Cheese Sticks at 705 Target locations, further expanding its reach in the US market.

In 2021, Wholly Veggie partnered with Outcast Foods, a sustainable food tech innovator, to launch mozzarella and jalapeno cheddar sticks featuring a patented upcycled cauliflower crust. This collaboration demonstrates the company's commitment to sustainability and reducing food waste in its production processes.