BRIA

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Foundation Models?
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Model development and training
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Bria is a technology company specializing in providing tools to develop visual GenAI. Based in Tel Aviv, Bria provides an open platform to develop AI models that can convert text prompts to images or transform existing images, with an emphasis on model transparency, fair attribution, and copyright protections. Bria's models are built using licensed content from stock photography agencies to ensure commercial viability and proper compensation for artists.

Bria offers flexible options for enterprises adopting visual GenAI, including access to pre-trained models through APIs or direct licensing of source code and model weights for further fine-tuning.

In September 2023, Bria launched the BRIA 2.3 text-to-image foundation model, which the company described as ensuring "100% safe and ethically responsible AI for commercial use." Built on a latent diffusion architecture similar to Stable Diffusion XL, the model incorporates dual text encoders, a VAE, and a UNet backbone. Bria stated this architecture allows for easy retraining and fine-tuning with proprietary data.


Key customers and partnerships

Bria’s customers including leading firm in advertising, marketing and media including Publicis, McCann, Fox, and WPP.

Bria has partnered with several stock photography agencies to develop its AI models, including Getty Images, Alamy, and Envato. These partnerships allow Bria to train its models exclusively on licensed content. The company also collaborates with boutique and smaller stock photo agencies through its Fair Diffusion program.

Bria is part of the AWS Partner network and uses Amazon SageMaker to develop and train its models. The company's models are also available on NVIDIA Picasso for developers. 



HQ location:
Tel Aviv-yafo ISR
Founded year:
2020
Employees:
11-50
IPO status:
Private
Total funding:
USD 26.5 mn
Last Funding:
USD 24.0 mn (Series A; Feb 2024)
Last valuation:
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