Based in Denmark, Reduced uses fermentation technology to develop natural flavor enhancers from rejected produce. Founded in 2020, the company was able to take four products to market—vegetable, veal, chicken, and shellfish stock—within its first year of operations. Reduced has collaborated with Danish food and agriculture companies including DANAEG, Kannegaarden, Himmerlandskod, Blue Lobster, Balkan Berries, Tvilling Fisk, Nordisk Tang, and Convi Foods to source excess produce.
Reduced sells to restaurants and food service companies as well as to consumers via Danish grocers. Upon the pre-seed funding round in July 2021, the company reported building a production facility for its new line of natural flavor enhancers and expects to begin mass distribution of its existing upcycled products. As of July 2021, the company’s product is available across 47 Irma grocery stores.
In June 2022 , Reduced raised EUR 2.9 million (USD 3.1 million) in a funding round led by Vækstfonden and VÅR Ventures.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.