Simulmedia

Simulmedia is a New York-based technology company specializing in data-driven advertising solutions for advertisers and agencies. Founded in 2008, the company offers Performance TV products powered by its patented, AI-driven TV+ analytics and activation platform. These products deliver targeted video ad campaigns across streaming and linear TV channels for over 100 top brands. Simulmedia's TV+ platform provides advertisers with seamless access to over 300 million viewers in the US across 120 million households through integrations and partnerships with 250 broadcast, cable, and streaming platforms and publishers.

The company's platform automates planning, buying, activation, and measurement, guaranteeing full audience reach across ad-supported channels on both linear and connected TV in the US Simulmedia's approach uses data about audiences covering purchasing behaviors, demographics, and other targeting characteristics derived from a "super panel" of about 20 million viewers. This data is then connected to purchase behaviors and other characteristics by matching IP addresses and other locators to data from outside providers.

In February 2022, Simulmedia launched TV+, a platform for automated planning, buying, activation, and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the US The platform was designed to identify overlap between linear and streaming viewership and prevent wasteful audience duplication for brands and their advertising campaigns. In August 2023, Simulmedia added a new Automated Performance Optimization (APO) feature to its TV+ platform, enabling advertisers to optimize their campaigns for specific metrics and providing transparency into budget allocation decisions.

Key customers and partnerships

Simulmedia has worked with numerous top brands, including Disney, Experian, MassMutual, and Choice Hotels. The company has also partnered with various organizations to enhance its offerings. In February 2022, Simulmedia announced partnerships with TransUnion, TVSquared, and iSpot. These partnerships allow Simulmedia's clients to access a broader data set for targeting and measurement, aligning with their business objectives.

In April 2024, Simulmedia joined the Lviv IT Cluster, becoming one of the first US-based advertising technology product companies to do so. This partnership aims to tap into Ukraine's rich pool of IT talent and contribute to the country's economic stability. The collaboration is founded on respect for Ukraine's resilient technology sector and Simulmedia's commitment to supporting the country's tech industry.