Rey

Rey is a mental health and wellness startup that combines traditional teletherapy with immersive digital tools to provide accessible and interactive therapy sessions. Founded in 2021, the company utilizes virtual reality (VR) technology to assist in the treatment of various mental health conditions such as psychosis, post-traumatic stress disorder, anxiety, phobias, and social avoidance through exposure therapy. Rey's platform allows clinicians to expose clients to virtual versions of their real-life triggers as a means of retraining their brains to cope with psychological and physiological reactions. The company employs a multi-disciplinary staff including experts in cognitive behavioral therapy (CBT) training, meditation, EMDR, mindfulness training, and life coaching. In July 2021, Rey raised USD 10 million in new investment, bringing its total Series A funding to USD 26 million.

Rey's technology is rooted in academic research from Oxford University. The company aims to optimize clinical psychologists' time by automating routine aspects of mental healthcare while still maintaining the crucial therapist-patient relationship. By leveraging VR and augmentation, Rey seeks to provide therapy in simulated environments tailored to specific patient needs, such as treating fear of heights in a virtual skyscraper setting. The platform also incorporates automation to monitor and manage patient care and track progress.

Key customers and partnerships

Rey's parent company, OxfordVR, was founded by Daniel Freeman, a professor at the Oxford University Department of Psychiatry. The startup has partnered with Oxford University's OxfordVR to power its platform.