Sureify

Sureify provides infrastructure that enables insurers and agents to digitally engage policyholders and sell life, health, and disability insurance. Sureify’s platform allows insurers to streamline the application process and automate underwriting, resulting in faster policy issuance than a traditional underwriting process. In addition, its platform facilitates online self-servicing for policyholders using which they can securely manage their policies and also provides mechanisms for insurers to engage with their policyholders such as setting up educational programmes, reward mechanisms, fitness device integrations, text messaging, and emails.

Key customers and partnerships

The company’s notable customers include AAA Life, State Farm, Vantis Life, Principal Financial, and Symmetry.

In August 2023, Sureify partnered with FreeWill , an estate planning platform, to integrate estate planning services on its platform.

Fundings and financials 

The company raised USD 15 million in Series C funding in September 2021, in a round led by Aspen Capital Group. It had earmarked the funds towards R&D initiatives to further develop its platform.