eShakti

eShakti is a women's fashion ecommerce company that specializes in mass customization of apparel. The company offers personalized clothing where customers can customize various aspects including neckline, sleeve length, hemline and exact measurements through their online platform. Their product range includes dresses, tops, skirts and other women's apparel in sizes 0-36W, with every garment made to order. The company utilizes an advanced technology-backed manufacturing system that enables them to bring new products to market within 3-7 days, with about 25 new styles launched daily. Their patented pattern-making process allows them to create customized garments at scale. Operating on an asset-light model, eShakti maintains only fabric inventory for 11 days and has no finished goods inventory, making their business model more sustainable with minimal waste. The company delivers orders within 13-17 days. As of FY23, eShakti reported operating revenue of INR 154.5 Cr, representing a 19% year-over-year growth. The brand offers garments in a moderate price range and operates with 33% margins. However, as of August 2024, multiple customers have reported significant issues with order fulfillment, delivery delays, and lack of customer service response.

Key customers and partnerships

eShakti primarily serves customers in over 30 countries including the US, UK, France, Germany, and Australia. The US market forms their largest customer base, where they address a significant need as over 65% of American women wear plus sizes but only account for 20% of the market, and 40% of women fall outside the standard height range for available clothing. The company's products are manufactured across six factories in Gurugram, India, while their fashion design team is based in New York, with backup designers in India.