BrilliantPad specializes in smart indoor potty solutions designed specifically for small dogs weighing under 25 pounds. It offers two main products: BrilliantPad Original and BrilliantPad Smart. BrilliantPad Original focuses on automated clean-up, odor reduction through effective waste wrapping and sealing, and promoting dog health by training them to use the BrilliantPad. It also provides the convenience of automatically replacing used pads with fresh ones or manual control via a smartphone app. BrilliantPad Smart takes it a step further with advanced features including WiFi connectivity and a dedicated app. It automatically advances fresh pads and offers valuable health insights such as a photo journal of potty events, PoopAI for identifying signs of dehydration or soft stool, and health alerts for changes in potty frequency and waste consistency.
In addition, BrilliantPad offers standard replacement rolls and eco-friendly rolls. These rolls are designed to be long-lasting and highly absorbent, allowing for multiple uses during potty events. Moreover, the company offers a selection of training sprays including Go Here Attractant, BrilliantPad Training Spray Kit - 3 Pack, and No No Bitter Spray, as well as the Fur-Resh Pet Odor Absorber.
Funding and financials
In November 2017, the firm received a USD 500,000 investment from Lori Greiner from the Shark Tank TV series in exchange for 5% equity, aiming to expand the brand and enhance the distribution of BrilliantPad.
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